Quirk’s

About the Brand

Since 1986 Quirk’s is the place where the best, brightest and boldest in marketing research —clients and agencies alike — exchange their most effective ideas. Today Quirk’s has over 60,000 subscribers in 110+ countries.

Situation

Over the years, Quirk’s keyword rankings began to slip. Between their declining keyword positions and increased competition in the market research industry, Quirk’s organic traffic was significantly dropping month over month. They needed a partner and a plan that would help them boost their SEO and organic visibility.

Problem

There are more players in the market research industry and some of the competition was gaining ground in the search results.
Over time, a multitude of technical errors negatively affecting their SEO had caused them to lose traction and web visibility.

Solution

A baseline was established so our efforts could easily be measured.
We executed a comprehensive crawl of the site looking for errors, warnings, and issues that negatively affected the site’s health.
Once we had a comprehensive list of issues, we devised an SEO plan. We prioritized our todos, focusing on the issues that would have the most impact first.

Results

Quirk’s SEO issues caused a dip in traffic to under 24k users per month, now the improved site averages around 50k users

Quirk's Media
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