Situation
Competition in the association management industry has changed dramatically over the last decade. There’s more competition, and the big players in the industry are acquiring the smaller providers.
AMO
Problem
There’s more competition in the member management space, and the behemoths in the industry have deep pockets.
AMO lacked the paid advertising budgets to compete with the big players.
Solution
Dashboards were created so our efforts could easily be measured.
We designed the website using WordPress making it easy for the AMO team to update and keep current.
We devised an SEO plan using content, a backlink campaign, and offpage and onpage strategies.
Results
We launched a new website for AMO and conversions have improved significantly. An effective SEO campaign has helped drive organic traffic and increased signups by 50% in the last six months.
