Situation
Eightfold was looking for a digital marketing partner to help them with its aggressive growth goals. To do this, they needed to increase their organic web traffic while simultaneously decreasing their cost per lead.
eightfold.ai
Problem
Despite creating lots of high-quality content, organic traffic growth had become stagnant.
The company’s internal marketing team was stretched thin and didn’t have time to execute some of the work that needed to be done.
Solution
We devised a digital marketing strategy that leveraged Eightold’s library of content.
We optimized their content, and implemented schema markup to capture highly visible rich snippets and positions in search.
We also executed a link-building strategy to drive referral and organic traffic.
Results
We secured top positions for some of their core keywords and topics. “AI Talent Management” went from position 7 – 1.
Organic users are up 93% YoY.
